Free tool for the Dutch market
Entering the Netherlands? Dutch shoppers look for iDEAL, a KvK number, Dutch reviews and clear delivery and returns information before they buy. Enter your website: the check finds your Dutch version and tests it against what Dutch customers and Google expect.
What this check can't tell you
This tool checks what Dutch customers expect to see. It can't tell whether they will find you.
That is what I do as a Dutch SEO consultant: Dutch keyword research, a review of your Dutch pages and a plan to get found in the Netherlands, by a native Dutch speaker.
A Dutch version on its own URL (.nl domain or /nl/ folder), hreflang for nl or nl-NL, and pages marked as Dutch.
Pages in Dutch, no English passages, a Dutch menu and footer, and one form of address (u or je).
iDEAL, prices in euros in the Dutch format (€ 19,95), and a pay-later option such as Klarna or Riverty.
A KvK number, a BTW number, reviews on a platform Dutch shoppers know, Thuiswinkel Waarborg and Dutch contact details.
Delivery and returns information in Dutch, the 14-day withdrawal right and Dutch terms (algemene voorwaarden).
Payment, delivery and trust-mark checks only count when we find an online shop.
The check reads up to 25 pages of your Dutch version, starting with the pages linked from the Dutch homepage that cover payment, delivery, returns, contact and terms.
For companies outside the Netherlands that sell, or plan to sell, to Dutch customers: online shops, SaaS companies and service providers. It shows which of the things Dutch customers expect are missing on your Dutch version.
No. A /nl/ folder on your existing domain works well for SEO, and it builds on the authority of your main domain. A .nl domain can add trust with Dutch shoppers, but it is a separate site to build up. What matters most is that the Dutch version has its own URLs and is connected with hreflang.
Yes. iDEAL is moving to Wero, the new European payment method, and the two are co-branded as iDEAL | Wero during the transition. Dutch shoppers still look for the familiar iDEAL logo, so show it until your payment provider switches you over.
A KvK number only exists for companies registered in the Netherlands. If you sell from abroad, show your own trade register name and number, your VAT ID and a full address instead. Hiding them is what makes a foreign shop feel risky.
Not with certainty. It finds the signals that often come with poor or partial translation: English passages, an untranslated menu, and pages that mix the formal "u" with the informal "je". A native Dutch reviewer is still the best test.