Senior SEO Consultant

Senior SEO Consultant for AI Search Visibility

SEO, AEO and GEO strategy for businesses that need to be found, understood and trusted.

Search is changing. Your website now needs to perform in Google, AI Overviews, ChatGPT, Perplexity and other answer-driven systems.

I help businesses improve visibility through:

  • Technical SEO and indexation fixes
  • Content architecture and topical authority
  • Structured data, trust signals and AI-search readiness
Etienne Gozems, senior SEO consultant

Etienne Gozems

Senior SEO Consultant

SEO, AEO and GEO strategy for international businesses.

Trusted SEO expertise for modern search

12+ years SEO experience

Technical SEO, content strategy and organic growth.

Former journalist

Editorial background at De Telegraaf.

AI-search focused

SEO, AEO and GEO for Google and answer-driven systems.

International SEO support

Remote support for Dutch, EU, UK and US clients.

Choose the right starting point

Every collaboration starts with diagnosis. After that, the scope depends on what your website actually needs.

Low-friction first step

SEO & AI Visibility Review

A focused review of your website's most important SEO, content, technical and AI-search visibility opportunities — with 3–5 priorities, a Loom walkthrough and a recommended next step.

One-time project

Audit or roadmap

Best when you need a clear diagnosis, strategy or action plan your team can implement. This can cover technical SEO, AI visibility, content strategy, structured data or international SEO.

From €950

View pricing

Ongoing support

Monthly SEO support

Best when you need ongoing senior SEO input, implementation support, content optimization, reporting, QA or roadmap management.

From €1,250/month

Discuss scope

Problems I help solve

I usually help businesses when organic visibility depends on more than publishing another generic blog post.

Organic traffic or clicks are declining

You are losing visibility and need to understand whether the cause is technical, content-related, structural, competitive or linked to changes in search behavior.

Google Search Console shows indexing issues

You are dealing with crawlability, indexation, canonical, sitemap, rendering or migration issues that need a clear technical diagnosis.

Your content is not generating enough leads

You have content, but it does not support commercial pages, answer the right questions or build enough topical authority.

You are unsure how AI Overviews affect visibility

You want to understand how AI-driven search changes your SEO strategy without chasing hype or abandoning SEO fundamentals.

Your site needs stronger trust signals

Your expertise, authorship, sources, service information and credibility signals need to be clearer on the page and in the code.

You are expanding internationally

You need a clean multilingual setup with hreflang, canonicals, localized metadata and market-specific search intent.

How I can help

Choose a focused audit, roadmap or support service based on what is currently limiting visibility.

SEO & AI Visibility Audit

View service

A clear diagnosis of your SEO performance and AI-search readiness, combining technical, content and trust-signal review.

Best for: Businesses that need clarity before investing in content, technical fixes or ongoing SEO.

Technical SEO Audit

View service

Find and prioritize crawlability, indexation, rendering, canonical, sitemap, hreflang and performance issues.

Best for: Websites with Search Console issues, traffic drops after migrations, or complex technical setups.

Content Strategy & Topical Authority Roadmap

View service

Build a clearer content architecture that supports rankings, commercial pages and AI-search visibility.

Best for: Businesses building a blog, knowledge hub or long-term content strategy.

Structured Data & Trust Signal Optimization

View service

Make your expertise, services and credibility easier to understand for search engines and AI systems.

Best for: Service businesses, YMYL websites and expert-led sites that need stronger credibility signals.

International & Multilingual SEO

View service

Structure multilingual websites with clean URL logic, hreflang, canonicals and localized intent.

Best for: Dutch/English websites, international Shopify stores and businesses expanding into new markets.

Selected results

A few examples of the type of SEO work I do: technical diagnosis, content structure, topical authority, internal linking and practical implementation.

Dutch legal / financial service website

Long-term SEO strategy focused on topical authority, practical content improvements, internal linking and clearer answer-led page structures.

Organic traffic grew from roughly 8,000 to 22,000 monthly visitors.

International Shopify brand

Technical SEO, hreflang improvements, content structure, performance recommendations and international SEO support across multiple markets.

Strong recovery and growth after visibility issues, with significant click growth across key markets.

Affiliate and content websites

Built and optimized content-led websites with SEO architecture, product comparison pages, content updates and structured editorial workflows.

Pages ranking for competitive commercial and informational topics.

Verified client feedback

What clients say

A few verified reviews from Upwork clients across SEO, content strategy and Dutch content projects.

"Thank you Etienne for the great work. We highly recommend him to any other client."

Scandinavian Biolabs

Long-term SEO support · 346 hours · 5.0 Upwork review

Clear communicator Detail oriented Accountable for outcomes

"I worked with a lot of Dutch copywriters on Upwork and I can say that Etienne has been the best for us: He is skilled, attentive and easy to communicate with."

Dutch content client

53-hour Upwork project · 5.0 review

"This is one of our best cooperations on this platform. Etienne always takes a very responsible approach to work, carefully studying all the requirements and instructions, and in the end, generates great content. A very responsible, discreet and polite writer."

Dutch ecommerce content client

20 Dutch articles · 5.0 Upwork review

How I work

01

Diagnose

I review what is limiting visibility — whether that is technical SEO, content quality, site structure, weak trust signals or a search intent mismatch.

02

Prioritize

Not every issue has the same impact. I separate critical fixes from nice-to-haves so your team knows what to address first.

03

Build the roadmap

You get a practical plan with clear next steps your developer, writers or marketing team can act on immediately.

04

Support implementation

I can support your internal team with implementation guidance, QA, reviews and ongoing SEO advice where needed.

Etienne Gozems - SEO consultant

About Etienne Gozems

I am a senior SEO consultant with more than 12 years of experience across technical SEO, content strategy, international SEO, structured data and search visibility.

Before working in SEO, I studied journalism and worked as a reporter at De Telegraaf. That background still shapes how I approach search: good SEO is not only about rankings, but also about clear information, strong structure, useful answers and trust.

I have worked with legal and financial service providers, international ecommerce brands, publishers, affiliate websites and content platforms. My work often sits between strategy and implementation: diagnosing what is wrong, deciding what matters most, and translating that into actions teams can actually use.

I am Dutch, based in Vietnam, and work remotely with clients in the Netherlands, Europe, the UK and the US.

12+
Years SEO experience
100%
Job Success Score — verified on Upwork
Dutch native
Fluent English
Technical SEO
Content strategy + AI visibility

Frequently asked questions

Do I need a Visibility Review or a full audit?
A Visibility Review is best if you want a focused expert opinion and 3–5 priorities before committing to a larger project. A full audit is better if you already know SEO is a serious growth channel or if your website has complex technical, content or AI visibility issues.
Can you also help with implementation?
Yes. I can work with your developer, marketing team or writers, and I can also support implementation directly depending on the scope. For ongoing work, monthly advisory and implementation retainers are available.
Is AI SEO different from traditional SEO?
I see AEO and GEO as layers on top of strong SEO. Your website still needs to be crawlable, useful, well structured and trusted. The difference is that content now also needs to be easier for AI systems to extract, compare and cite.
Do you work with international or multilingual websites?
Yes. I work with Dutch, English and international websites, including multilingual setups where hreflang, canonicals, localized metadata and market-specific search intent matter.
What do you need from me to get started?
Usually your website URL, target market, main concern and access to Google Search Console if available. For a Visibility Review, access is useful but not always required.

Ready to improve your search visibility?

Send me your website, target market and main issue. I will recommend the most practical next step: Visibility Review, audit, roadmap or monthly support.

Book a Free SEO Call