Structured Data & Trust Signal Optimization

Improve how search engines and AI systems understand your expertise, services, authorship, and credibility through structured data and stronger on-page trust signals.

Make your expertise easier to verify and understand

Structured data does not magically create rankings or AI citations. But it can help search engines understand what your pages are about, who is responsible for the content, what services you offer, and how your site connects to trusted entities.

I combine schema recommendations with practical on-page trust improvements, so credibility becomes visible to users and clearer to machines.

Who this is for

  • Service businesses that need clearer entity and service signals
  • YMYL or high-trust websites where credibility matters
  • Sites with expert authors, contributors, reviewers, or professional credentials
  • Websites with weak or inconsistent structured data
  • Teams preparing key pages for stronger AI-search readiness

What I review

  • Existing schema markup and validation issues
  • Organization, Person, Service, Article, FAQ, Breadcrumb, and LocalBusiness opportunities
  • Author, reviewer, contributor, and publisher signals
  • sameAs links and entity connections
  • Trust elements such as case studies, reviews, credentials, policies, sources, and proof points

What you receive

  • Structured data audit or implementation plan
  • Schema recommendations or implementation-ready JSON-LD
  • E-E-A-T improvement plan
  • Author, organization, and service signal recommendations
  • Layout and copy suggestions to make trust signals more visible

The goal is to make your expertise clearer, more verifiable, and easier to interpret.

What's Included

Schema audit and recommendations

Organization, Person, Service, Article, FAQ and Breadcrumb schema where relevant

Author, reviewer and contributor signal improvements

sameAs and entity connection recommendations

E-E-A-T layout and copy suggestions

Implementation-ready markup where agreed

How It Works

1

Discovery or Intake

Every project starts with a call or async intake to understand your goals, current workflows, and key challenges—so the solution fits your reality.

2

Strategic Deep-Dive

I analyze your current structure—whether that’s your content library, keyword map, editorial workflow, or AI tooling setup—and identify the highest-leverage improvements.

3

Online Dashboard + Loom Walkthrough

You get access to an online dashboard with the findings, priorities and action steps, so you can work through them one by one, plus a Loom video that walks you through the key points.

4

Follow-Up & Adaptation

Depending on your package, I offer async feedback, follow-up Q&A, or a final strategy call to adapt the plan to your team or evolving needs.

Ready to Get Started?

Let's discuss how this service can help solve your specific SEO challenges.

Starting from

From €950

Book a free SEO call

Audit deliverables

What the structured data review looks like

The structured data audit identifies exactly which schema types are missing, incorrect or underutilised — and shows you how to fix them.

How I deliver

In your own online dashboard

No PDF that ends up in a drawer. You get access to an online dashboard with everything from the audit or roadmap, and it stays up to date as the work moves forward.

  • Every finding explained: why it matters, how to fix it and which pages it affects
  • A prioritized task list: each finding becomes a task, and a new crawl flags what looks fixed
  • Keyword research, content gaps and a topical map that feed straight into the roadmap
  • Search Console and GA4 data, refreshed weekly
  • A Loom walkthrough of the key findings, and with ongoing support a monthly report with my commentary
Structured data audit showing schema markup issues and rich result opportunities

Structured data

Schema markup review

An overview of your current structured data implementation, missing schema types and specific opportunities to improve rich result eligibility and AI-search clarity.

Interested in Structured Data & Trust Signal Optimization?

Get in touch to discuss your project requirements and how this service can help you achieve your goals.

Or email me directly: etienne@etiennegozems.com

Book a free SEO call