Since the rise of ChatGPT, more and more visitors expect to ask a question instead of digging through pages of text for the answer. An AI chatbot on your website gives them that option. It answers from your own content and recommends the right product, service or article. Every question is also stored anonymously, so you know exactly what information your visitors are looking for. The custom-built AI chatbot works on WordPress, Shopify, Squarespace and most other platforms.
Your website has the answers, but visitors have to find them. Many don't: they leave, or they send an email with a question your site already answers. Since ChatGPT, people expect to simply ask.
This assistant answers questions in your visitors' own words, based on your own content: pages, articles, FAQs and products. Under each answer it recommends the next step that fits, such as a product, a service, an article or a booking page. It never makes up prices or claims that aren't on your site.
Live demo
This is the same assistant I build for your website. Here it answers questions about SEO, AI search and my services based on my articles and service pages, recommends a fitting tool or service, and hands over to the intake when you want help. On your site, it does that with your content and your products or services.
Answers come from an AI model based on my articles and service pages and may contain mistakes. Your question is kept anonymously to improve the site; please don't share personal data. Privacy
Not every visitor knows what your product or service is called. They know what they want, or what problem they need to fix. Instead of clicking through menus or guessing search terms, they describe it in their own words, and the chatbot points them to the products, services or pages that fit, with a short explanation of why.
Webshop
"A waterproof jacket for autumn hikes, under €200" → the jackets in your range that match, with links to the product pages.
Service business
"Water is leaking under my kitchen sink" → the right service, what it involves, and your booking or contact page.
B2B and software
"We lose leads because nobody follows up on our web forms" → the solution or package that fits, and the case or article that explains it.
Content and knowledge sites
"How do I get my Dutch pages found in Google?" → a short answer and the articles that go deeper.
Visitors can then ask a follow-up question to narrow it down, just like in ChatGPT. Try it in the demo above: describe an SEO or AI visibility problem, and see which service, tool or article it recommends.
Questions answered at any hour
Visitors get a clear answer right away, in the evening and at weekends too, instead of leaving or waiting for an email reply.
More visitors to the right page
Every answer ends with up to three recommendations: a product, a service or an article. Links carry a tag, so you see in your analytics what the assistant brings in.
Your content gaps, every day
Every question is logged anonymously in your own Google Sheet, with a column showing whether your site had an answer. Questions without an answer are your next pages and articles.
A natural step to contact
After a few follow-up questions, the assistant invites visitors to get in touch, with your booking or contact page.
Most customer service questions come back again and again: delivery times, returns, warranty, opening hours, how something works. The chatbot answers them right away from your own FAQ, policies and product pages, so your team gets fewer emails and calls about things your site already explains.
The assistant is styled in your brand and stays separate from your theme, so it doesn't break your design and your design doesn't break it. New pages, articles and products are picked up automatically.
No personal data
The assistant doesn't ask for names or contact details. Email addresses, phone numbers and links in questions are removed before anything is stored, and IP addresses are never kept.
Only your content
Answers are based on your own content, and recommendations only point to your own products, services and pages. Questions outside your field are politely declined.
Limits on use and costs
Daily limits per site and per visitor keep usage and AI costs predictable, and stop abuse.
Clear agreements
You decide what is stored and for how long. We sign a short data processing agreement, and I give you a ready-to-use paragraph for your privacy policy.
Intro call
We look at your site, your platform, the questions customers ask and what the assistant should recommend.
Setup on your content
I connect your pages, articles and/or products and style the assistant in your brand, on a test page first.
Test with real questions
We test the questions your customers actually ask and fine-tune the answers, the tone and the recommendations.
Live on your site
One line of code on your site, and your question log in your own Google Sheet.
Monthly review
A short monthly overview: what visitors ask, which questions have no answer yet, and what the assistant brings in.
This assistant runs on your website. Want customers to find your catalog inside ChatGPT itself? That is a ChatGPT app. Many businesses benefit from both.
Assistant trained on your own pages, articles and/or products
Recommendations for your products, services or articles
Styled in your brand, with one line of code on your site
Anonymous question log in your own Google Sheet
Monthly overview of content gaps
Hosting, updates and usage limits
Yes, the questions your site already answers: delivery, returns, warranty, opening hours and how things work. For anything that needs your team, such as order problems or complaints, it points visitors to your contact options. It doesn't access customer accounts or order data.
WordPress, Shopify, Squarespace (on its higher plans, which allow Code Injection), Webflow and custom sites. Anywhere you can add a script tag.
It answers from your own content and only recommends your own products, services and pages. When your site has no answer, it gives general guidance without inventing figures or claims, and that question is flagged as a content gap.
They are stored anonymously in your own Google Sheet: the question, the page and the recommendation, without IP addresses or contact details. You decide how long they are kept.
Usually 2 to 3 weeks after the intro call, once I have access to your content and your site. That includes a test week in which we try real questions together. Combined with AI lead qualification, plan for 3 to 4 weeks.
Setup starts at €1,250, then from €149 per month for hosting, AI usage (around 1,000 questions a month), updates and the monthly content-gap report. Larger sites, multiple languages or integrations are quoted separately. Daily limits keep the AI costs predictable, and you get a fixed proposal after a short intro call.
Yes. It answers in the visitor's language, and for multilingual sites it uses the content of each language version.
Let's look at your site, your platform and the questions your customers ask. You get a fixed proposal after a short intro call.
Starting from
€1,250 setup
+ €149 per month
Get in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com