Let buyers search your listings inside ChatGPT, in their own words. I build the app on your listing data, under your brokerage's name, with every tour request going to your own agents.
More and more buyers start their search in a conversation. They describe the home they want in plain language, refine it step by step and expect to see matching listings right away. With a ChatGPT app, they can do that with your listings. The large portals, such as Zillow and Redfin, already offer this for their own inventory.
A portal's app sends those buyers to the portal. Your own app sends them to your listing pages and your agents. It searches your inventory, carries your brokerage's name, and every tour request lands with you.
Live demo
Ask for a condo in Austin, a house with a yard in Denver or a townhouse in Seattle, then refine with "something cheaper" or ask something specific, like "does the balcony get morning sun?" or "what is the HOA fee?". Click a listing for details.
Fictional listings. Answers come from an AI model (Claude) that uses the same search tool as the real ChatGPT app below. Inside ChatGPT, ChatGPT does this part.
Or try the real app in ChatGPT
The same demo runs as a working ChatGPT app. Add it as a custom app with this server URL:
https://etiennegozems.com/mcp/demo-realtyWhether you can add custom apps depends on your ChatGPT plan and workspace settings.
Your listing data
A read-only connection to your MLS feed, IDX vendor, CRM or website, after we have checked what your data license allows.
Leads to your own agents
Every listing links to your own listing page, so tour requests and inquiries reach your team, not a portal.
Tagged links
Links from ChatGPT carry tags, so your analytics shows which visitors and leads came through the app.
Search on property criteria
The app searches on the property: area, price, type and features. No filters on who lives in a neighborhood, in line with Fair Housing advertising rules.
Hosting and updates
A small, read-only server that stays in sync with your inventory, so new listings and price changes show up automatically.
Most listing data comes through the MLS, and IDX and data licensing agreements set where it may be displayed. The portals' ChatGPT apps have already raised questions about MLS data licensing. That's the first thing we look at, before anything is built.
Intro call and data check
We look at your inventory, where your listing data comes from and what your license allows.
Prototype on your listings
A working app on your own inventory that you can test in ChatGPT yourself.
Refine with real buyer questions
We test the questions your clients actually ask and improve the search and the listing cards.
Submit and launch
I help you through OpenAI's review so buyers can find and add your app.
Measure leads
We track how many buyers click through and request tours from ChatGPT.
Buyers need to find and add your app, and ChatGPT won't suggest it for every general question. Whether ChatGPT recommends your brokerage depends on your visibility across the web. Read more in how to make your real estate business visible in ChatGPT.
Selling new construction? See the ChatGPT app for home builders, with lots on a site plan. Not in real estate? I build ChatGPT apps for other catalogs too, such as products, vacancies and courses. See ChatGPT app development.
Check of your MLS, IDX and listing data rights
Listing search on your own inventory
Listing cards in ChatGPT, linking to your site
Tagged links so you can see ChatGPT leads
Read-only hosting and updates
Support with OpenAI submission and review
Let's look at your data and whether a ChatGPT app makes sense for your business. You get a fixed proposal after a short data check.
Book a free intro call Try the live demoGet in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com