A strategic roadmap for building stronger topical authority through topic clusters, question mapping, content gaps, internal links, and support content for commercial pages.
Strong SEO content is not just a list of keywords or blog ideas. Your content needs to answer the right questions, support your commercial pages, and show depth across the topics your audience cares about.
I map the content structure your site needs to become more useful, more complete, and easier for search engines and AI systems to understand.
Free tool
How current is your content?
The free Content Freshness Checker shows when each page was last updated and flags old years in titles, outdated statistics and sources that no longer exist. A quick first look before planning what to refresh, merge or remove.
The goal is to publish with direction, not simply publish more.
Competitor and content gap analysis
Topic cluster and question map
Search intent and page-type recommendations
Internal linking recommendations
3, 6 or 12-month content roadmap
Optional content briefs or page outlines
Every project starts with a call or async intake to understand your goals, current workflows, and key challenges—so the solution fits your reality.
I analyze your current structure—whether that’s your content library, keyword map, editorial workflow, or AI tooling setup—and identify the highest-leverage improvements.
You get access to an online dashboard with the findings, priorities and action steps, so you can work through them one by one, plus a Loom video that walks you through the key points.
Depending on your package, I offer async feedback, follow-up Q&A, or a final strategy call to adapt the plan to your team or evolving needs.
Let's discuss how this service can help solve your specific SEO challenges.
Starting from
From €1,500
Roadmap deliverables
The roadmap lives in the same online dashboard: topic clusters, content gaps and the content pipeline from brief to publication. The keyword research screenshot shows my own website, hardloopfreak.nl.
How I deliver
No PDF that ends up in a drawer. You get access to an online dashboard with everything from the audit or roadmap, and it stays up to date as the work moves forward.
Keyword research
Built on your Search Console data: searches close to page one, pages competing for the same search, and topics competitors cover that you do not.
Topical authority
A detailed view of your topic coverage, content gaps, keyword clusters and the support pages needed to build stronger authority around your commercial pages.
Get in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com