Content Strategy & Topical Authority Roadmap

A strategic roadmap for building stronger topical authority through topic clusters, question mapping, content gaps, internal links, and support content for commercial pages.

Build topical authority with a clear content architecture

Strong SEO content is not just a list of keywords or blog ideas. Your content needs to answer the right questions, support your commercial pages, and show depth across the topics your audience cares about.

I map the content structure your site needs to become more useful, more complete, and easier for search engines and AI systems to understand.

Who this is for

  • You want to build or improve a blog, knowledge base, or resource hub
  • Your existing content feels scattered, outdated, or disconnected from commercial goals
  • You need a practical 3, 6, or 12-month SEO content roadmap
  • You want to support service or product pages with stronger informational content
  • You compete in a niche where expertise and topical depth matter

Free tool

How current is your content?

The free Content Freshness Checker shows when each page was last updated and flags old years in titles, outdated statistics and sources that no longer exist. A quick first look before planning what to refresh, merge or remove.

Check your content

What I review

  • Organic competitors and content gaps
  • Search intent by topic, page type, and funnel stage
  • Topic clusters, subtopics, definitions, comparisons, FAQs, and decision-support content
  • Internal linking opportunities between commercial and informational pages
  • Content formats that improve clarity, extractability, and user experience

What you receive

  • Topic cluster strategy
  • Keyword and question map
  • Content gap analysis
  • Internal linking recommendations
  • Content roadmap
  • Optional content briefs or page outlines

The goal is to publish with direction, not simply publish more.

What's Included

Competitor and content gap analysis

Topic cluster and question map

Search intent and page-type recommendations

Internal linking recommendations

3, 6 or 12-month content roadmap

Optional content briefs or page outlines

How It Works

1

Discovery or Intake

Every project starts with a call or async intake to understand your goals, current workflows, and key challenges—so the solution fits your reality.

2

Strategic Deep-Dive

I analyze your current structure—whether that’s your content library, keyword map, editorial workflow, or AI tooling setup—and identify the highest-leverage improvements.

3

Online Dashboard + Loom Walkthrough

You get access to an online dashboard with the findings, priorities and action steps, so you can work through them one by one, plus a Loom video that walks you through the key points.

4

Follow-Up & Adaptation

Depending on your package, I offer async feedback, follow-up Q&A, or a final strategy call to adapt the plan to your team or evolving needs.

Ready to Get Started?

Let's discuss how this service can help solve your specific SEO challenges.

Starting from

From €1,500

Book a free SEO call

Roadmap deliverables

What the content strategy roadmap looks like

The roadmap lives in the same online dashboard: topic clusters, content gaps and the content pipeline from brief to publication. The keyword research screenshot shows my own website, hardloopfreak.nl.

How I deliver

In your own online dashboard

No PDF that ends up in a drawer. You get access to an online dashboard with everything from the audit or roadmap, and it stays up to date as the work moves forward.

  • Every finding explained: why it matters, how to fix it and which pages it affects
  • A prioritized task list: each finding becomes a task, and a new crawl flags what looks fixed
  • Keyword research, content gaps and a topical map that feed straight into the roadmap
  • Search Console and GA4 data, refreshed weekly
  • A Loom walkthrough of the key findings, and with ongoing support a monthly report with my commentary
SEO dashboard: keyword research from Search Console with striking-distance keywords and competing pages (example site: hardloopfreak.nl)

Keyword research

Keywords and content gaps

Built on your Search Console data: searches close to page one, pages competing for the same search, and topics competitors cover that you do not.

Topical authority map showing content gaps, keyword clusters and content opportunities

Topical authority

Topical authority and keyword map

A detailed view of your topic coverage, content gaps, keyword clusters and the support pages needed to build stronger authority around your commercial pages.

Interested in Content Strategy & Topical Authority Roadmap?

Get in touch to discuss your project requirements and how this service can help you achieve your goals.

Or email me directly: etienne@etiennegozems.com

Book a free SEO call