Free international SEO tool
Does every country version look local? Enter your website, one page or a sitemap. The checker works out which market each version targets and tests its prices, price format, phone numbers, structured data and language signals against that market.
What this check can't tell you
This tool tests the signals a market expects to see. It can't judge whether the content itself fits the country.
That is what my International & Multilingual SEO service is for: an expert review of your international set-up, per market, with a prioritised plan your developers and content team can work from.
The country each version is for: from the hreflang code (en-GB), a country domain (.de) or the language.
Whether prices are in the currency of that market, and not in dollars on a page for the Netherlands.
The decimal separator people expect: € 19,95 in Dutch and German, £19.95 in English.
Whether a version lists a number with its own country code, or only foreign ones.
Whether priceCurrency in the structured data matches the market and the visible price.
Whether html lang, og:locale, Content-Language and schema inLanguage agree with hreflang, including the country.
Versions for different countries in the same language that are word for word the same.
Amounts such as "€2 billion processed" are recognised as figures, not prices, and left out.
The check reads up to 80 pages. For redirects, translation and coverage per language, use the free Multilingual SEO Checker.
Enter a website, one page or a sitemap. The checker groups pages into language and country versions with hreflang, reads up to 80 pages, and works out the target market of each version from its hreflang code, its domain or its language. It then compares prices, phone numbers, structured data and language signals with what that market expects, and ranks the findings by impact.
The Multilingual SEO Checker tests whether visitors and Googlebot reach every version, whether each version is really translated, and whether every page exists in every language. This checker looks at what makes a version local: currency, price format, phone numbers and the market signals in the code.
From the country in the hreflang code first (en-GB is the United Kingdom), then from a country domain such as .de or .nl, and then from the language when it is spoken in only a few markets (Dutch: the Netherlands or Belgium). For English or Spanish pages without a country, the market can't be determined, so their prices and phone numbers are not judged.
If your UK and Australian pages are identical, Google often treats them as duplicates and shows one of them in both countries. Local prices, delivery information, contact details and spelling give each version a reason to exist, and give Google a reason to show it in its own market.
Google relies on hreflang and the content itself, and ignores html lang for language targeting. Bing does use html lang and Content-Language, browsers and screen readers use html lang, and social platforms use og:locale. Keeping them consistent costs little and removes doubt for every system that reads them.