AI integrations

AI integrations for your website

AI can do much more than write copy or answer emails. With the right AI integrations, you make your website smarter: an AI assistant that helps visitors find the right product or service, or an AI intake that asks potential customers what they need and puts it straight into your CRM.

I develop and integrate AI solutions that fit your website and the way you work. From a custom AI assistant to a complete AI application.

Explore the options for your website Or try my AI assistant →
Custom AI chatbot for your website Answers and product advice from your own content AI lead qualification tool An AI intake that qualifies leads and sends them to your CRM Custom ChatGPT apps Your catalog searchable inside ChatGPT

Try it yourself

This is the AI assistant I build for your website

The assistant next to this text runs on this website. It answers questions from my own pages, shows where its answer comes from and recommends the service or tool that fits your question.

Want help with your own situation? Then the AI intake takes over the conversation, asks a few short questions and sends me a summary. That's how the AI assistant and AI lead qualification work together.

  • Answers from your own content, with sources
  • Recommendations for the right product or service
  • Handover to the intake when someone wants help
  • Every question stored anonymously, so you see what's missing

Live demo

Ask my AI assistant

About AI integrations, the cost or your own situation. You get an answer right away, from my own pages.

Answers come from an AI model based on my articles and service pages and may contain mistakes. Your question is kept anonymously to improve the site; please don't share personal data. Privacy

What can AI do for your website?

A website no longer has to just show information or put visitors in touch through a contact form. With AI, you can actively help visitors and have processes run automatically.

Which options are worth it depends on your business, your audience and the systems you already use.

Help visitors faster

With an AI assistant, visitors ask questions about your products, services or business in their own words. The assistant finds the relevant information and helps them on, without them having to search through different pages.

Collect more valuable leads

An AI tool can talk with potential customers and ask targeted questions to understand what they need. So you don't just get a name and an email address, but also what someone is actually looking for.

Automate business processes

By connecting AI to your website, CRM, calendar or other software, you can automate recurring work. Think of processing inquiries, categorising customer questions or preparing quotes.

Set your website apart

A smart AI integration lets you offer functionality that goes beyond a traditional website. You make it easier for visitors to find information, make a choice or send an inquiry.

Which AI integrations can I build for you?

I develop AI solutions that you can integrate into your existing website or offer as a separate application. I don't just look at what's technically possible, but mainly at what the functionality should achieve for your business and your customers.

01

Custom AI chatbot for your website

A standard chatbot can often only point visitors to pre-set answers. With a custom AI assistant, you can go much further.

I can build an AI assistant that uses information about your business, products or services. Visitors ask questions in plain language and get answers based on the information available.

A webshop could use an AI assistant that helps customers choose a product, for example. A service provider can let visitors explain their problem, after which the assistant suggests relevant services or collects the information for an inquiry.

Depending on what you need, the assistant can also be connected to other systems, such as a product database, CRM or booking calendar.

Possible uses

  • Answering customer questions from your own information.
  • Helping visitors compare products or services.
  • Making relevant information on your website easier to find.
  • Preparing appointments or collecting inquiries.
  • Passing complex questions on to a team member.
More about custom AI chatbots → From €1,250 + €149/month
How an AI chatbot for your website works, in 34 seconds.

02

AI lead qualification tool

Not every visitor who fills in a contact form is a good prospect right away. Sometimes key information is missing to assess an inquiry. In other cases, your team first has to exchange several emails to find out what someone actually needs.

An AI lead qualification tool automates part of that process. Instead of a standard contact form, the AI has a conversation with the visitor. It asks relevant follow-up questions based on earlier answers and collects the information needed to assess the inquiry.

For a marketing agency, that might be the available budget, the services needed and the goals. A contractor may want to know what type of project it is, the location and when the work should start.

The information collected can then be processed automatically and sent to your CRM or email. Your team gets better-prepared inquiries and spends less time collecting the basics.

Possible uses

  • Asking potential customers targeted follow-up questions.
  • Assessing inquiries against criteria you set.
  • Sorting leads by needs, urgency or budget.
  • Sending the collected information straight to your CRM.
  • Writing a summary of the inquiry for your sales team.

Try it yourself: the intake on my contact page works exactly like this.

More about AI lead qualification →
How AI lead qualification works, in 31 seconds.

03

Custom ChatGPT apps

Besides AI on your website, I also build ChatGPT apps for specific sectors and uses.

A ChatGPT app lets people use information, services or functionality your business makes available, through a conversation.

Think of a real estate agency offering an app where people search homes based on what they want. Or a travel company that helps travellers put together a suitable trip based on their interests, travel dates and budget.

Where a traditional search often works with fixed filters, people using a ChatGPT app simply describe what they want in their own words. The app responds, asks follow-up questions and shows relevant information.

What's possible depends on the data available, the functionality you want and the technical connections. An app is not the same as being recommended, though: people need to find and open your app, and ChatGPT won't suggest it for every question.

Possible uses

  • A travel assistant that helps put together a holiday.
  • A real estate assistant that helps find suitable homes.
  • A product adviser for a webshop.
  • An information assistant for a specific industry.
  • An app that helps people through a complex choice.

By sector, with live demo

Real estateHome buildersCar dealersRV dealersRecruitment
More about custom ChatGPT apps →
How a ChatGPT app works for your catalog, in 34 seconds.

Adding AI to your existing website

You don't need a new website to add AI functionality.

Many AI solutions can be integrated into an existing website, whether that's a WordPress site, a Shopify store or a fully custom-built website.

What the integration looks like depends on the functionality you want to add and what your website allows technically. A simple AI assistant can be added as a separate component, for example. Do you want AI to pull information from your CRM, check products in a database or book appointments in your calendar? Then additional connections are needed.

I look at what your existing website and systems allow and which approach fits your goals best.

WordPressShopifyWebflowSquarespaceCustom sitesHubSpotPipedriveSalesforceGoogle SheetsCalendly

How I build an AI integration

A good AI integration doesn't start with choosing an AI model or a technical solution. First, it has to be clear which problem you want to solve and how the new functionality will help your visitors or your team.

  1. 1

    Discovery

    We discuss what you want to achieve, which work you want to automate and which functionality makes sense for your website. We also look at your current systems and the information available.

  2. 2

    Development and integration

    Based on the discovery, I develop a suitable solution. Where needed, I connect the AI to your website, existing databases or other software.

  3. 3

    Testing and improving

    Before the integration goes live, we test how the AI responds to different questions and situations. We check not just that it works technically, but also that the answers are useful and the right information is processed.

  4. 4

    Going live

    After testing, the AI integration goes live on your website or in the app. Depending on the solution, we then monitor how it's used and make improvements.

Is an AI integration good for SEO?

Not directly. Google doesn't reward a website for having an AI assistant or other AI functionality. Nor does Google use numbers like bounce rate or time on page from your own analytics as a ranking factor.

Indirectly, it can help, if the integration makes your website easier to use. Visitors find what they're looking for more easily, so they're less likely to leave your website early. They spend more time on a page and click through more often. That's exactly the experience Google wants to give its users.

Visitors find what they need faster

An AI assistant takes visitors to the right product, service or article in a few steps. Less searching and fewer drop-offs, more visitors who click through and get in touch.

You see which questions your site doesn't answer yet

Every question to the assistant is stored anonymously, so you see in your visitors' own words which information is missing. Those are direct ideas for new pages that can rank in Google and in AI answers.

No replacement for good content

Answers in a chat window aren't indexed. Important information therefore belongs on the pages themselves. The assistant helps visitors find it.

No slowdown for your pages

A heavy AI assistant can make a page slower. I load the AI integration only after the rest of the page has loaded, so your page speed and Core Web Vitals don't suffer from the new functionality.

In short: an AI integration is no SEO trick, but it can strengthen your SEO because visitors can use your website better and you learn which content they need. Want to know where your website stands in Google and AI search? Start with the SEO & AI Visibility Review.

What does an AI integration for your website cost?

The cost of an AI integration depends heavily on the functionality you want.

An AI assistant that answers questions from a limited amount of business information is simpler to build than an assistant that has to consult several internal systems and take actions automatically.

The number of connections, the amount of information and the level of automation also affect the development cost. On top of that, there can be recurring costs for AI model usage, hosting, external software and maintenance.

I discuss up front which functionality you need and what it costs, so you can judge whether the investment is worth the expected benefits.

As an indication: an AI chatbot for your website costs from €1,250 one-off and €149 per month. For AI lead qualification and ChatGPT apps, you get a fixed proposal after a short intro call.

Frequently asked questions about AI integrations

Can I add AI to my existing website?

In many cases, yes. AI functionality can be added to websites running on WordPress, Shopify or other platforms. What's possible depends on how your website is built and which connections are needed.

What is the difference between a standard chatbot and a custom AI assistant?

A standard chatbot often works with pre-set answers or a limited amount of information. A custom AI assistant is built around the specific needs of your business. You can give the assistant access to your own knowledge base or connect it to other systems, so it can help visitors more precisely.

Can AI be connected to my CRM or other software?

Often, yes, when the software offers a suitable API or another way to integrate. That way you can send information from customer conversations straight to a CRM, categorise inquiries or process appointments.

Is an AI assistant reliable?

AI models can make mistakes and sometimes give incorrect information. That's why it matters to give the assistant reliable business information, clear instructions and the right limits. During development, I test how the assistant handles different questions and situations. For sensitive or important actions, human review may be needed.

How much does using AI cost after development?

That depends on the AI models used, the number of requests and any external services. I charge a one-off fee for the implementation and a fixed monthly fee for hosting and maintenance. For the AI assistant for your website, AI usage (around 1,000 questions a month) is included.

How long does an AI integration take?

An AI assistant or AI lead qualification is usually live within 2 to 3 weeks after the intro call, or 3 to 4 weeks with a CRM connection or combined. A ChatGPT app usually takes 4 to 6 weeks, plus the time OpenAI needs for its review.

Is an AI integration suitable for small businesses?

Definitely. For smaller businesses, too, a focused AI integration can be valuable. Think of answering recurring customer questions or automatically collecting information for new inquiries. The key is to look at which tasks take enough time to make automation worthwhile.

Find out what AI can do for your website

AI offers many possibilities, but not every use is automatically an improvement. What matters most is that the technology adds something for your visitors or your team.

Maybe you want to help customers find the right product faster. Maybe you spend a lot of time assessing inquiries. Or you have an idea for an AI application that offers your customers a new service.

I'm happy to think along about the options and how we can make them work in practice.

Discuss your AI integration →
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