For dealerships and dealer groups. Buyers search your inventory inside ChatGPT, in their own words: what it can tow, what fits in the back, battery health, and how two cars compare. Test drive and trade-in requests go straight to your sales team.
This service is for dealerships and dealer groups, and for the marketing teams that sell their pre-owned inventory.
Car buyers ask detailed questions. Can it tow our camper? Does a dog crate fit in the back? How healthy is the battery? Which of these two costs less to run? With filters and spec sheets, they have to piece that together themselves, or call and wait.
With a ChatGPT app, buyers ask in their own words and get answers from your own inventory: matching cars, a side-by-side comparison and the details that matter to them. Test drive and trade-in requests go straight to your sales team, not to a portal such as Cars.com or CarGurus.
Live demo
Look for an electric SUV with at least 250 miles of range, a truck that can tow 9,000 lb or a sedan under $25k. Then ask about the warranty or a test drive in Plano. Click a car for all details.
Fictional inventory and prices, with real makes and approximate specs. Answers come from an AI model (Claude) that uses the same search tool as the real ChatGPT app below. Inside ChatGPT, ChatGPT does this part.
Or try the real app in ChatGPT
The same demo runs as a working ChatGPT app. Add it as a custom app with this server URL:
https://etiennegozems.com/mcp/demo-motorsWhether you can add custom apps depends on your ChatGPT plan and workspace settings.
Questions answered at any hour
Towing, cargo space, range, history and warranty: the app answers from your data in the evening and on weekends too, when buyers do their research.
Better-qualified leads
A buyer who requests a test drive already knows the car fits their needs, which saves your sales team time.
Comparisons that keep buyers with you
Buyers compare cars side by side in the chat, instead of leaving to compare elsewhere.
Insight into demand
You see what buyers search for: budget, body style, fuel, towing and seats. Useful input for purchasing and pricing.
Your inventory feed
A read-only connection to your DMS, inventory feed or website. Sold cars disappear and price changes show up automatically.
Only your data
Specs, prices, history and warranty come from your own listings. The app doesn't make up numbers; financing questions go to your team.
Your brand and your leads
Every car links to your own vehicle page, with tags so you can see which leads came from ChatGPT.
Prices as you publish them
Prices appear exactly as on your website, with your usual disclaimer about tax, title, license and fees.
No personal data
The app reads only inventory data. Buyers leave their details on your own test drive or trade-in form.
Intro call
We look at your locations, where your inventory data lives and which questions your sales team gets most.
Pilot on one location
A working app on the inventory of one location, which your sales team can test in ChatGPT.
Refine with real buyer questions
We test the questions buyers actually ask and improve the answers, the cards and the comparisons.
Submit and launch
I help you through OpenAI's review so buyers can find and add your app.
Evaluate and expand
After the pilot, we review the searches and leads together, and you decide whether other locations follow.
Buyers need to find and add your app, and ChatGPT won't suggest it for every general question. Whether ChatGPT recommends your dealership depends on your visibility across the web. The SEO & AI Visibility Review shows where you stand.
Selling trailers and motorhomes? See the ChatGPT app for RV dealers. Selling homes instead of cars? See the ChatGPT app for real estate and the ChatGPT app for home builders. For other catalogs, see ChatGPT app development.
Pilot on one location
Search on your own inventory feed
Car cards and comparisons inside ChatGPT
Answers only from your own listing data
Links to your vehicle pages, test drive and trade-in forms
Support with OpenAI submission and review
Let's look at your inventory data and whether a pilot on one location makes sense. You get a fixed proposal after a short data check.
Book a free intro call Try the live demoGet in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com