Selected SEO results
SEO Case Studies & Selected Results
Real SEO work, practical strategy and measurable growth.
Good SEO results usually do not come from one tactic. They come from diagnosing the right problem, improving the technical foundation, strengthening content structure, building topical authority and making important pages easier to understand.
These examples show the type of work I do: technical SEO audits, content strategy, internal linking, structured data, international SEO and AI visibility improvements.
Not every project can be shared in full because of client confidentiality. Where needed, examples are anonymized, but the patterns are real.
Selected results
Dutch legal / financial service website
Focus: Topical authority, content structure, internal linking and answer-led SEO
Organic traffic grew from roughly 8,000 to 22,000 monthly visitors
The situation
The website already had useful content, but the structure was not strong enough. Important topics were spread across separate articles, internal links were inconsistent and some pages did not answer search intent clearly enough.
The opportunity was not simply to publish more content. The site needed a clearer topical structure and stronger connections between informational content and commercial pages.
What I worked on
- Topic clustering around legal and financial questions
- Page-level content improvements
- Clearer answer sections and FAQ-style structures
- Stronger internal links between related articles and service pages
- Improved metadata and on-page structure
- Better alignment between search intent and page format
Why it worked
The site became easier for users and search engines to understand. Instead of isolated articles, the content started working together as a topical system.
Result
Organic traffic grew from approximately 8,000 to 22,000 monthly visitors.
International Shopify brand
Focus: Technical SEO, hreflang, content structure, performance and multi-market visibility
Strong recovery and growth after visibility issues
The situation
The brand operated across multiple markets and domains. That created technical SEO challenges around hreflang, canonicals, duplicated templates, performance and international search signals.
The main risk was that search engines could not consistently understand which page belonged to which market, language or user intent.
What I worked on
- Technical SEO diagnosis across international domains
- Hreflang and canonical review
- Indexation and crawlability checks
- Content structure recommendations
- Internal linking improvements
- Core Web Vitals and performance observations
- Market-specific SEO recommendations
Why it worked
International SEO depends on clean signals. By improving technical consistency, language-market mapping and page structure, the site had a stronger foundation for growth across different markets.
Result
The project contributed to a clear recovery and significant click growth across key markets.
Dutch affiliate / content website
Focus: Content architecture, product comparison pages, editorial workflows and commercial SEO
Competitive pages ranking again after a rebuild
The situation
The website had been inactive for a long period and needed a full SEO rebuild. The opportunity was to create a stronger content architecture around commercial search intent, product comparisons, reviews and supporting informational content.
What I worked on
- Rebuilt the site structure
- Created and updated commercial comparison pages
- Improved internal linking between product guides and supporting content
- Added stronger author and trust signals
- Improved schema and page-level structure
- Built repeatable editorial workflows for product updates
Why it worked
Affiliate SEO needs more than product lists. The pages need clear comparison logic, useful buying guidance, trust signals, updated product information and strong internal links.
Result
The site regained visibility for competitive commercial and informational running-related searches.
What these projects have in common
Diagnosis before execution
I do not start with a generic SEO checklist. First, I look for the real constraint: technical issues, weak content structure, missing trust signals, poor internal linking, unclear search intent or international SEO problems.
Technical SEO and content strategy together
Most SEO problems are not purely technical or purely content-related. Growth usually comes from connecting both.
Clearer pages, not just more pages
The goal is not to publish as much as possible. The goal is to make important pages more useful, better structured and easier to understand.
Stronger crawl paths and internal links
Internal linking helps users, search engines and AI systems understand how topics, pages and services relate to each other.
AI visibility as an extra layer
AI visibility is not a separate shortcut. It works best when the SEO foundation is strong: crawlable pages, clear answers, trustworthy content, structured data and strong topical coverage.
Types of projects I can help with
Traffic drop diagnosis
For websites that have lost traffic, clicks or leads and need to understand what changed.
SEO & AI Visibility AuditTechnical SEO audits
For websites with crawlability, indexation, JavaScript rendering, canonical, sitemap, hreflang or Core Web Vitals issues.
Technical SEO AuditContent strategy and topical authority
For businesses that need a better content architecture, not just more blog posts.
Content Strategy & Topical AuthorityInternational SEO
For websites targeting multiple languages, countries or markets.
International & Multilingual SEOStructured data and trust signals
For websites that need clearer entity signals, author signals, service schema, article schema, FAQ schema or visible E-E-A-T improvements.
Structured Data & Trust SignalsWant to know what is limiting your visibility?
Start with a Visibility Review if you want a focused first step.
Start with a full audit if you already know your website has a technical, content, international SEO or AI visibility problem.
Request a SEO recommendation
Send me your website, target market and the main issue you are trying to solve. I will recommend the most practical next step.