Buyers increasingly use ChatGPT to find their dream home. With your own ChatGPT app, they can ask which lots are still available on the site plan, which way the yard faces, which options there are and what the price includes, and get answers from your own data. Interest forms go straight to your sales team, under your own brand.
This service is for the marketing and sales teams of home builders, and for the brokerages that sell new construction for them.
Buyers of a new home have more questions than buyers of a resale home. Which lots are still available? Which way does the back yard face? Can the study become a bedroom, and what does that cost? What does the base price include, and when can they move in? Today they dig through brochures, price sheets and site plans, or wait for your sales office to call back.
With a ChatGPT app, buyers ask those questions in their own words and get answers from your own data: available lots on the site plan, plans, options with prices and timelines. Every interest form and brochure request goes straight to your sales team.
Live demo
Ask which home in Round Rock gets the most evening sun, look for a townhome backing onto green space, or ask what the base price includes. Click a lot on the site plan for details.
Fictional communities and homes. Answers come from an AI model (Claude) that uses the same search tool as the real ChatGPT app below. Inside ChatGPT, ChatGPT does this part.
Or try the real app in ChatGPT
The same demo runs as a working ChatGPT app. Add it as a custom app with this server URL:
https://etiennegozems.com/mcp/demo-homesWhether you can add custom apps depends on your ChatGPT plan and workspace settings.
Lots that sell faster
Buyers see why a specific lot fits them: the yard, the location on the site, the options. That also puts the lots that tend to sit on your price sheet in front of the right buyer.
Better-informed leads
Before they contact you, buyers already know what the price includes, which options exist and when the home will be ready.
Fewer repeat questions
Questions about yard direction, lot size, options and timelines are answered by the app, so your sales team spends its time on serious buyers.
Insight into demand
You see what buyers search for: budget, plan, yard direction, number of bedrooms. That is useful input for pricing and the next phase.
Only approved information
The app answers only from your approved sales material and price list, with your usual disclaimer. If something isn't in there, it refers the buyer to your sales team instead of guessing.
Your brand
The app runs under your company or community name, with your colors and links to your own pages.
Works with your partners
The app supports the work of your sales agents and marketing agency. Leads go to whoever handles the sale.
Fair Housing and privacy
The app searches on the home and the lot, never on who lives in a community. It reads only community data; buyers leave their details on your own interest form.
Always up to date
A read-only connection to your price list, CRM or spreadsheet, so lot status and prices follow your releases automatically.
Intro call
We discuss your communities, who handles sales and where your price list and sales material live.
Pilot on one community
A working app on one community that is selling now, which your sales team can test in ChatGPT.
Refine with real buyer questions
We test the questions your sales office actually gets and improve the answers and the site plan.
Submit and launch
I help you through OpenAI's review so buyers can find and add your app.
Evaluate and expand
After the pilot, we review the searches and leads together, and you decide whether other communities follow.
Buyers need to find and add your app, and ChatGPT won't suggest it for every general question. Whether ChatGPT recommends your communities depends on your visibility across the web. Read more in how to make your real estate business visible in ChatGPT.
Selling resale homes? See the ChatGPT app for real estate agents and brokerages. For other catalogs, see ChatGPT app development.
Pilot on one community that is selling now
Search on your own lots and plans
Site plan in ChatGPT with available lots highlighted
Answers only from your approved sales material
Links to your community pages and interest list
Support with OpenAI submission and review
Let's look at your communities and sales material, and whether a pilot makes sense. You get a fixed proposal after a short data check.
Book a free intro call Try the live demoGet in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com