A ChatGPT app connects ChatGPT to your own listings, products or catalog, so people can search your offer in a conversation. I build it on your data, from the first prototype to OpenAI review.
People describe what they are looking for in plain language, refine it in a conversation and expect to see matching results right away. A ChatGPT app makes that possible with your own offer. Large platforms such as Zillow and Pararius already have one.
You don't need to be a portal to offer this. A ChatGPT app connects ChatGPT to your own data: your listings, products, vacancies or courses. ChatGPT turns a question into a search, your app returns the results, and visitors click through to your pages.
Live demo
Ask for a condo in Austin, a house with a yard in Denver or commercial space in Chicago, and watch how the question becomes a search. Click a listing for details.
Fictional listings. Answers come from an AI model (Claude) that uses the same search tool as the real ChatGPT app below. Inside ChatGPT, ChatGPT does this part.
Or try the real app in ChatGPT
The same demo runs as a working ChatGPT app. Add it as a custom app with this server URL:
https://etiennegozems.com/mcp/demo-realtyWhether you can add custom apps depends on your ChatGPT plan and workspace settings.
Data connection
A read-only connection to your listings or catalog: an API, a feed, your CMS or a regular export. For real estate, I first check what your MLS, IDX or portal agreements allow.
Search tools
The tools ChatGPT calls: search by location, price, type and features, and details per item. Clear descriptions, so ChatGPT knows when and how to use them.
Results view in ChatGPT
Cards with images, prices and key details, shown inside the conversation, linking to the pages on your website.
Hosting and security
A small, read-only server with rate limits. It only exposes the data you choose to share.
Testing and submission
Testing in ChatGPT with real questions, then help with OpenAI's submission and review so the app can be listed.
Intro call and data check
We look at your data, what people search for, and whether an app makes sense for you.
Prototype on your data
A working version on your own listings or catalog, which you can test in ChatGPT yourself.
Refine
We test it with real questions and improve the search, the descriptions and the results view.
Submit and launch
I help you through OpenAI's review and get the app ready for users.
Measure
We track how people use it and how many of them click through to your website.
An app is not the same as being recommended. People need to find and open your app, publishing requires a review by OpenAI, and ChatGPT won't automatically suggest it for every general question. That's why it works best alongside SEO and AI visibility, not instead of it.
For the full picture, read my article on how to make your real estate business visible in ChatGPT.
Check of your data source and listing rights
Search tools built on your listings or catalog
Results view inside ChatGPT, linking to your pages
Read-only, rate-limited hosting
Testing in ChatGPT before launch
Support with OpenAI submission and review
Let's look at your data and whether a ChatGPT app makes sense for your business. You get a fixed proposal after a short data check.
Book a free intro call Try the live demoGet in touch to discuss your project requirements and how this service can help you achieve your goals.
Or email me directly: etienne@etiennegozems.com